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The Supplier Journey – Natures Purest


The next instalment of our supplier’s blog comes from Natures Purest, an ethical brand that creates all natural and sensitive baby care products that are good for the environment and perfect for babies.

What makes Natures Purest a truly ethical brand is its use of 100% natural and pure cotton, with no dyes, bleach or chemical pesticides added to protect the sensitive skin of babies. They are passionate about the importance of giving babies the best possible start in life and surrounding them with healthy, natural products and toys.

Founded in 2006 Natures Purest only comprised of 5 pieces of the Hug Me Bear collection but it now boasts 14 ranges with over 240 products and an impressive presence in 46 countries.

Winner of the Best Organic Natural Brand 2014 at the Nursery Industry Awards, Natures Purest designs and promotes its products in South Leicestershire, with manufacturing held in the eco-friendly island of Sri Lanka. To give customers an extra piece of mind as to the ethical process of their garments, their products carry the Oeko-Tex 100 and the Garments Without Guilt certification which show a commitment to ethical working conditions in the Sri Lanka Apparel industry.

Under Fine Wraps offers three lovely product ranges from Natures Purest that are all made from organically grown and 100% naturally coloured cotton:

Pure Love – this range mixes organically grown, naturally coloured cream cotton with exquisite silk trims and crocheted hearts. Packaged in brown recycled boxes and tied with silk ribbons Pure Love makes an ideal new baby gift.

Natures Knits – the perfect gift sets for winter babies, with traditional soft blankets, all-in-ones, toys and cable hat & bootee sets that are all made from 100% knitted cotton.

Sleepy Sheepy – the perfect sleep wear for babies, made from velour and super soft jersey with an adorable Sleepy Sheepy design.

Natures Purest has much to look forward to in 2016 as it reaches its 10th anniversary as well as founder Jane Albon reaching her 40th year in textiles working within design and manufacturing.

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